Privacy Policy
Populus takes the privacy of all personal information, however
collected, very seriously. We comply with the principles of the Data Protection Act 1998 and
act in accordance with the Market Research Society Code of Conduct which can be
found at www.mrs.org.uk/standards/codeconduct.htm. The following
information sets out our privacy policy and the measures we take to protect
privacy and personal information:
·
All personally identifiable information provided to Populus through the
completion of any survey is confidential and will not be given out to anyone.
·
All answers to survey questions are entirely anonymous and are only
analysed along with all other respondent answers. Only anonymised, non
attributable data will be disclosed to clients or others for research
purposes or for the promotion of services provided by Populus.
·
Data drawn from surveys may be reported by newspapers and/or other media
organisations and may be displayed on Populus’s
website www.populus.co.uk. In all cases, only anonymised, non attributable data will be disclosed.
·
All personal data is stored securely and is safeguarded under the 1998
Data Protection Act.
·
In common with other online polling organisations, Populus may use
cookies. A cookie is a text
file placed in the browser directory of a computer’s hard drive. Any website other than the one that set up the cookie cannot read the
cookie.
·
We may update this privacy policy from time to time.