Privacy Policy

Populus takes the privacy of all personal information, however collected, very seriously.  We comply with the principles of the Data Protection Act 1998 and act in accordance with the Market Research Society Code of Conduct which can be found at The following information sets out our privacy policy and the measures we take to protect privacy and personal information:

         All personally identifiable information provided to Populus through the completion of any survey is confidential and will not be given out to anyone.

         All answers to survey questions are entirely anonymous and are only analysed along with all other respondent answers.  Only anonymised, non attributable data will be disclosed to clients or others for research purposes or for the promotion of services provided by Populus.

         Data drawn from surveys may be reported by newspapers and/or other media organisations and may be displayed on Populusís website In all cases, only anonymised, non attributable data will be disclosed.

         All personal data is stored securely and is safeguarded under the 1998 Data Protection Act.

         In common with other online polling organisations, Populus may use cookies.  A cookie is a text file placed in the browser directory of a computerís hard drive.  Any website other than the one that set up the cookie cannot read the cookie.

         We may update this privacy policy from time to time.